Practical Skill Development
Learn how tech sales professionals prospect, run discovery conversations, manage pipelines, and move opportunities forward.
BOT Academy
Break into tech sales and build a high-growth career.
Tech sales sits at the intersection of business, technology, and relationship building. It is a career path where performance, skill, and persistence matter more than traditional credentials.
Details
Program at a glance
Dates for the next cohort are being confirmed. Check the events calendar or contact us to be notified when they are announced.
- Duration
- 6 weeks
- Format
- Hybrid3 in-person / 3 virtual
- Schedule
- TBASaturdays · 6 weekly sessions
- Career focus
- SDR, BDR, AEEntry into tech sales roles
Focus areas
What the program covers
Career Positioning
Refine resumes, optimise LinkedIn profiles, and develop a personal positioning strategy.
Real-World Simulation
Role-play scenarios, mock interviews, and outreach exercises.
Community & Accountability
A collaborative environment where participants learn alongside peers.
What you will learn
Six-week curriculum
- Week 1
The Tech Sales Ecosystem
Understanding the industry, the roles within it, and how compensation actually works.
- Week 2
Position Yourself for the Industry
Resume, LinkedIn, and personal brand — how hiring managers find and assess you.
- Week 3
Sales Foundations
Prospecting, discovery conversations, and objection handling.
- Week 4
Tools & Tech Stack Fluency
CRM systems and the sales engagement tools you will be expected to know.
- Week 5
Interview Mastery
Mock interviews, hiring expectations, and negotiation.
- Week 6
Job Search Strategy
Applications, networking, and preparing for your first 90 days.
Cost
Pricing & access
BOT Academy is committed to access, affordability, and opportunity.
$100Orange County residents
$250Non–Orange County residents
$0Scholarship (limited availability)
Scholarship seats are limited and awarded through the application review process. Seats are limited and not all applicants will be accepted.
Ideal participants
Who should apply
Open to adults (18+) based in Central Florida or able to attend in person. No previous tech sales experience is required.
- Career changers
- Recent graduates
- Entrepreneurial thinkers
- Professionals curious about tech
- Motivated learners
Your instructor
Mike Felix
Co-Founder & Co-Chair
Over a decade of experience across engineering, marketing, and business development.
Learn alongside people doing the same thing
Cohort-based, in person and virtual, with a peer group that keeps you accountable.
FAQ
Tech Sales questions
Do I need previous tech sales experience?
No previous tech sales experience is required. What matters most is curiosity, coachability, and a willingness to learn.
Who is eligible for the Tech Sales cohort?
The program is open to adults aged 18 and over who are based in Central Florida or able to attend the in-person sessions.
How long is the program and how is it delivered?
Six weeks, delivered in a hybrid format of three in-person and three virtual sessions held on Saturdays. Cohort dates are announced ahead of each intake.
How much does the Tech Sales program cost?
It is $100 for Orange County residents and $250 for non-Orange County residents. A limited number of $0 scholarship seats are available and awarded through the application review process.
What roles does this prepare me for?
Entry into tech sales roles such as Sales Development Representative (SDR), Business Development Representative (BDR), Account Executive (AE), Sales Engineer, and Customer Success Manager.
Apply
Ready to break into tech sales?
Applications are reviewed on a rolling basis. Tell us where you are and we will point you at the next intake.